Sales Training Done Right
Subject: Sales Training, Selling Technique, Distribution Channel
The other day our washing machine broke down. Bad news. My wife was frustrated and decided there and then that we would get a new one. For those of you not married, let me simply say that when you’re wife isn’t happy, life in the household isn’t good. So off we went to buy a new washing machine at the local Lowe’s.
Bob returned, looked dead at me and said, “What type of washing machine are you looking for?”
Bob was quick to respond, “Sir, by that response I can tell you're a smart man.” (What a suck up statement...I knew I was in trouble :-)
He then directed all his attention to my wife and began asking her a series of questions. It didn’t take Bob more than a few minutes to sum up what he thought would be the best choice for my wife...the expensive choice I might add!
My wife looked at me as if to
say, “Well, this is the one.”
Now, with a sales pitch like that, how the hell was I even supposed to respond? Bob, was presuming to be non-bias, but his preference was clear. A $500 difference clear, if you know what I mean!
It should come as no surprise
to you that within minutes Bob was taking down our address, credit card number
and asking what time the next day we would like to have the machine delivered.
Bob reinforced a few of the
principles of great selling that I often preach:
Damn that Bob...he was good!
Please forward this article; share it with a friend who may need a few words of inspiration.
Victor Antonio G., a top motivational speaker and author of “The LOGIC of Success”.
Copyright © 2004 by Victor Antonio G. All rights reserved. This article MAY be reproduced in any form or by any means, electronic or mechanical, including photocopying, as long as the author’s name, website and email address are included as part of the article’s body. All inquiries, including information on electronic licensing, should be directed to Victor Antonio G.
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