Creating Cash flow and Equity
Subject: Intellectual Capital, Forming Habits, Creating Wealth
Many people often ask me how I get so much done in so little time. I proceed to tell them that I do a lot of things myself. They’re in awe that I can design my own websites, create, postcards and brochures using programs like PhotoShop, MicrosoftDraw, develop audio products using programs like SONIC, learn to self-publish my books and so on.
One of the decisions I made early on in my business career as an entrepreneur was to reduce my dependency on others to get things done. You see, I get easily irritated waiting for several days for an update to be made on my website. So,…I decided to learn how to design and modify websites. I got tired of waiting a week or so to have someone design a one page brochure. Worse, I hated waiting a week and then not liking the results.
In essence, I hate being dependent on other people to help me achieve my ‘mini-goals’. And overall, I hated to have to pay for something that either took too long, or I didn’t like. And on top of that, add Murphy's Law that if something is to go wrong, it will go wrong at the wrong time.
Many negative experiences depending on others caused me to make a commitment to ‘learn’ how to do things for myself no matter the mental cost. I struggled to learn how to design websites. I struggled to learn how to use various programs to get what I wanted. But in the end, the struggle was well worth it. I can’t begin to tell you how much money I’ve saved, not to mention how much time and frustration.
Some of you who might be reading this will probably think, “Well, I don’t have the time to learn.” Others may say, “I’m not smart enough to figure this out.” While still others might think, “I’d rather pay to have someone do all these things for me.”
To the first two statements all I can is, “You reap what you sow.” If you devote some time and energy, you will be able to do all these things yourself. It won’t happen overnight, but it will happen. And to the third statement about paying someone to do it for you, if you can afford to pay for it, and you time is better spent marketing or selling, then you’re are correct in your thinking.
As I’ve become more successful, I’ve begun to again let others design things for me and handle some of the development work. The big difference today is: 1) knowing I could do it myself, reduces my stress level, 2) knowing what is expected, I know what questions to ask to find the right person for the job, and 3) having an idea of how much time is involved developing materials, I have a better grasp on how much things should cost and how long they should take.
Knowing or Having Knowledge = Reduced Stress Level.
Creating wealth is not only about making money, it is also about saving money. A company strives to build two things: cash flow and equity. In one’s own business the same can be said. My materials help me get more speaking, training and coaching business thereby increasing my cash flow. By also investing in my own personal training on how to do things myself, I increase my mental equity (i.e., intellectual capital). The more I know, the more valuable my knowledge becomes to those who don’t know.
The first step in wanting to do things yourself is to not be afraid or intimidated by technology. The second step is to make a commitment to learn with a clear reason of why it’s important to you or your long-term goals.
Lastly, create the habits that create wealth. If you decide to learn something new, establish good learning habits upfront. For example, if you want to learn how to create audio programs, dedicate 30 minutes to an hour each day learning. It is often stated that a habit can be formed in 21 days. Form the habit of learning each day something new or more about something you’re currently involved in.
By creating new habits of learning, you are creating mental and personal wealth that will serve you well as your career progresses. The results of you efforts won’t be immediate; success takes time. But by chipping away at the wall of adversity, each day brings you closer to breaking through and mastering self-competency.
It all starts with habit. Habit breeds consistency. Consistency applied prudently breeds success.
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© 2004. Victor Antonio G.. All Rights in All Media Reserved. Victor Antonio G. is a sales trainer and motivational coach.
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Victor Antonio G., Sales Influence All Rights Reserved 2002-2009,
A business motivational keynote speaker for events and conventions
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